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Brand Marketing

Understanding Branding

What is Brand Marketing?

For some, it’s visual. For others, it’s purely strategic. For all, it’s inescapable. Building a strong brand foundation is made up of a brand marketing strategy and a brand identity,

The outcome of good Brand Marketing is establishing and growing a relationship between your brand and its consumers. From personal brands to anti-brands, we’ve entered an age of incessant brand awareness..

Our Method to Branding

Integrated Marketing Approach.

Integrated marketing is the delivery of a unified brand through strategic coordination and integration, of multiple marketing channels.

This involves aligning all touch points of your brand such as web design, advertising, social media, content marketing, Search Engine Optimization, and other promotional efforts used to create an impactful customer experience.

Building the foundation for your brand starts with Brand Strategy and Brand Identity. Brand strategy is more focused on the inner soul of the company where Brand Identity is its outward appearance and voice.

BuildING Identity

What is Brand Identity?

Your brand identity is how the company presents the way it looks and the way it sounds to the world. It’s essentially the face and voice of your brand. Strong visual and verbal aspects ensure a common launch point for all the marketing initiatives.

Appealing website design creates a positive image for your brand and an engaging experience for visitors, encouraging them to spend more time on the website. On the other side, an outdated website creates a negative first impression and acts as a deterrent for potential customers.

Visual Identity – a guide designed to represent what the brand looks like. Basically, “What’s your style?” This can include your logo, fonts, color palette and graphic elements.

A guide designed to represent what the brand sounds like in both the written and spoken word. Basically, “How do you talk to people?” This can include your company naming, tone of voice, tagline and overall messaging. 

What differentiates you from your competitors. It’s why people choose your brand over your competitor. This is what you hold dear as a company and what makes you unique. 

“Your brand is not what you say it is, it’s what they say it is.”

- Marty Neumeier

DevelopING Brand Strategy

What is Brand Strategy?

Think of it as your brand’s DNA. It is a formal plan to create an image in the minds of your employees, prospects, and customers. It’s essentially the who, what, how, and why of your company and includes the following:

What your company does to support its vision. It’s why you exist and what your purpose is.  This will help shape your culture.

Identifying your target audience allows you to build effective marketing strategies that are aimed towards a specific customer. Targeting everybody often means you’re not getting your message across, so it’s vital to define who you’re speaking to for more intentional outreah.

Through powerful tools, research and our own personal touch, develop a content strategy to make your social channels stand out from your competition.

Apply software and AI Integrations to your daily business operations to personalize your marketing, increase efficiency, enhances internal communication, reduce costs, boost revenues and even train your staff.

Optimizing your website content and technical setup so that Google (plus other search engines) can crawl, index, and understand your content to rank your web pages higher in search results.

Anti-branding Is Branding

"Brandless" Marketing Does Not Exist.

There’s been a move in recent years toward “brandless” strategy. This anti-branding, though, is still branding. By eschewing the typical “branding” activities, these anti-brands portray to consumers that they’re getting a better value, as money isn’t “wasted” on things perceived as unnecessary.

Branding Changes

Branding Is Evolving.

We live with the blessing-curse of limitless information. Now more than ever, brand channels, social mediums, content types, and methods of promotion are always in constant flux. We equip our clients with strong brand visions that maintain relevance amid shifting attitudes and technology.

Audit Your Brand

Is Your Brand Healthy?

If you have an existing brand, you may need a brand health check. By taking a step back and looking at the big picture, you can learn a lot about your brand and your customers.

check mark in blackboard isolated

Guide On How To Conduct A Brand Audit

Brand needs to be evaluated to see if and where there is a need for change.

Give your website a boost!

Find out how well your website is optimized for local search and where you may need to make improvements.

Simply enter your email address below and receive a free analysis about the health of your website SEO. You’ll receive an SEO report back within 24 hours. 

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