Email Marketing
What is Email Marketing?
Email marketing refers to the use of email communications in a marketing strategy to reach specific business goals. .
Emails can be used to generate sales, enhance customer engagement (i.e., newsletters), acquire customers, create brand awareness and reward customer loyalty Regardless of your business’s size and industry, emails can present a number of business opportunities from lead generation to customer engagementStrategy development, execution and performance
Email marketing is flexible and scalable enough to achieve complex marketing goals depending on your needs, infrastructure and your businesses's growth capability.
Email marketing is very effective in generating customer interest. When done right, a newsletter is cost-effective, fast, and simple way to keep customers informed on (and excited about) new product launches or new promotions.
Email marketing allows you to regularly stay in touch with customers and website visitors. Proven buyers also appreciate being kept up-to-date with the latest products and promos. Studies show it costs five times more to acquire a new customer compared to retaining an existing customer.
As mentioned earlier, email marketing is cost-effective and is relatively easier and cheaper to maintain. A plethora of Email marketing services have simplified the process, allowing for greater automation and customization.
