Step 1: Identify waste
Look at past campaigns and tie planning to revenue and new business. Any campaign with a negative ROI will be paused, regardless of how attractive the front-end metrics may appear.
Step 2. Build Strategy
Build a customized strategy that allows the social algorithms to expand their reach and find your ideal customer in a large audience pool.
3. Test & Execute
Test new creative to give your campaigns long-term scalability and sustainability. Creative iterations are to be documented and learnings induced for sustainable long-term gains.