Marketing Articles, Insights & News
Explore practical marketing advice, industry insights and company updates from Minnock Marketing. Our articles cover branding, website design, search engine optimization, social media, content creation, digital advertising and strategies designed to help businesses grow.
“Near Me” in Pittsburgh: Map Results vs. AI Answers
A “near me” search can return a map list, a written AI answer or both. Here’s how to tell them apart on your own phone, and one change to make on your site pages.
Automate Your Lead Follow-Up Without Hiring a Developer
Pick one routine task to automate, lead follow-up, and set it up with your website form, your email and, if you need it, a simple Zap. If your team used Zapier Agents, there are also three settings to check.
Your Five-Minute End-of-Day Google Business Profile Check
A short checklist to run on your phone at closing time: hours, the newest review, one photo, your contact links and one customer question. It keeps your Google profile matched to the day you actually had.
Your Monthly Marketing Scorecard: The Numbers Google Counts for You
Google started counting message and chat clicks on Business Profiles on October 14. Here’s a one-page monthly scorecard that tracks those clicks next to calls, website clicks, search terms and a contact page check, with a notes column so you know why the numbers moved.
Let Google’s Review Question Shape Your Services Page
When people review a service business, Google often asks “Which services did you get?” and shows a ready-made list. Here’s how to see that list and use it to check your services page.
Google’s AI Is Describing Your Business. Give It the Right Facts
Google is turning Business Profiles into AI-style summaries, and more of your customers use AI to find local businesses. Here’s why your profile details matter more now, and a 15-minute weekly check to keep them accurate.